"I love the smell of perfume in the morning" – the L'Oréal case and trade mark infringement
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Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Tydskrif vir die Suid-Afrikaanse Reg
Abstract
Description
Keywords
Blurring, where a famous mark is used in relation to unrelated goods (or services), Tarnishment, which takes place where the mark is used in an offensive or negative context, Unfair advantage is taken of a mark when there is exploitation of the reputation of a famous mark, 'L Oréal is said to have changed the face of liability for trade mark infringement
Citation
2013 TSAR 74